The kiss cam is a social game that takes place during arena, stadium and court sporting events in the United States and Canada. It is intended as a light-hearted diversion to the main event during a timeout, television timeout, or similar downtime. A ‘kiss cam’ camera scans the crowd, and selects a couple, their images being shown on the jumbotron screens in the arena. The couple are then invited to kiss one another, encouraged by the rest of the audience. A kiss is traditionally rewarded by cheers and whistles, whereas a refusal to kiss is booed.

When the kiss cam is in action, the audience may be alerted by a known ‘kiss-related’ song being played, and/or an announcer warning the crowd. The crowd attending then pay attention to the marked ‘kiss cam’ video screen. Normally several consecutive couples are selected, and appear on the screen. As each pair appear onscreen, they are then expected to kiss. Additionally, sporting event staff may appear as couples who reject kisses or proposals in order to entertain or surprise the attending audience.

The kiss cam tradition originated in California in the early 1980s, as a way to fill in the gaps in play in professional baseball games, taking advantage of the possibilities of the then-new giant video screens.[1]

The couple focused on by the camera may not be in a romantic relationship. They may in fact be brother and sister, friends, or not know each other at all.

A platonic, perhaps awkward kiss often then results. Sometimes a refusal can generate a humorous twist for those watching.

The kiss cam screen often appears on television if the event is televised. The couple focused on may not wish their attendance together at the event to be widely publicized.

Some couples, although not wishing to kiss, feel intimidated by the crowd reaction, and feel forced to do so. Other instances may find the couple not noticing themselves on the screen, and the resulting inaction can be humorous or embarrassing.

Gay or lesbian couples may feel excluded from the Kiss Cam routine, or if included, may feel subject to homophobic expressions of disapproval from members of the watching crowd.

Kissing under such public scrutiny can be severely embarrassing for either or both members of a couple, who may not be comfortable with public displays of affection to that level.

The first positive reaction by a gay couple caught on camera happened at AT&T Park in San Francisco in August 2011. The men embraced on the kiss cam without embarrassment. On May 2, 2015, a gay couple was applauded after they kissed on the kiss cam at Dodger Stadium.


Entertainment/Leisure venues are very aware of the effects that the environment-in this case, music – can have on in-store sales volume, product choices and consumer time spent in the immediate vicinity.

In most bars across,lowering the lights, signals the real beginning of night-time fun: with dimmed lights and alcohol beginning to work its magic the business of loosening up after the day’s exertions can truly begin.

Turning up the music louder, that people are forced to shout to hear each other isn’t beneficial to social interactions,hence the bar becomes even more noiser and soon people give up trying to communicate and focus on drinking,meaning more alcohol consumed.

Of course this is exactly what bar owners are hoping for. People sitting around quietly nursing their drinks for hours are no good for profits.
Talkers aren’t the best drinkers. At least that is the received wisdom in the industry. And this received wisdom turns out to be accurate according to field studies conducted in French bars by Professor Nicolas Guegen and colleagues.
“Previous research had shown that fast music can cause fast drinking, and that music versus no music can cause a person to spend more time in a bar,” said Nicolas Guéguen, a professor of behavioral sciences at the Université de Bretagne-Sud in France, and corresponding author for the study. “This is the first time that an experimental approach in a real context found the effects of loud music on alcohol consumption.

On top of that, from the point of the view of the participants in the research, I think it would definitely enhance your night-out to find out that you’d been inadvertently furthering psychological science by sinking a few cold ones.Or is that just the researcher (or beer-drinker) in me coming out?

Some people think that people drink instead of talking while others have argued that they drink more because the music creates greater levels of arousal, which then leads to more drinking.

To add on the results of the research,for me as a Dj;in my experience the kind of music i play also can influence people to drink more,less,faster or slower.


All the posts you write and tag according to certain category will be automatically added to that page.

1. Install PAGES LINKS TO PLUGIN and activate it.

2. Create the page and its url should be like this name/

3. If the url of the page is like this,it will automatically connect to the category and show all the posts chronologically.

4. All your posts will appear in the HOME PAGE and that category page.

5. I know you can use this anywhere else by just finding a way for the pages url connecting to the category.